recently launched a limited-edition collection of products
including a new book with Assouline, bags and accessories from Herschel Supply
Co., FRENDS headphones, scarves and bags by BECKSÖNDERGAARD, journals by
Moleskine, phone cases by Skinny Dip and tote bags by RooTote.
The collection, inspired by a creative "mashup" project
to celebrate 100 years of the iconic Coca-Cola
bottle, debuted at colette in Paris and on colette.fr in April and will be available worldwide at select retailers this fall.
In 2014, Coca-Cola Design invited more than 130 designers and artists from around the world to reimagine iconic artwork featuring the bottle from the last 100 years and design a poster using only Coke red, black and white. The result is a stunning array of “mash-up” artwork introduced in February as part of a global campaign celebrating the 100th
anniversary of the iconic glass bottle. All 200 mashup posters can be found on Instagram: @mashupcoke
This collection, while curated by us, is a celebration of designers from around the world – a view from the outside-in," said Deklah Polansky, design director, Coca-Cola
. "This is their interpretation – it’s diverse and authentic, familiar and surprising, and unmistakably Coca-Cola
“In bringing the mash up program to life, we partnered with iconic and beloved brands to celebrate the 100th
Anniversary of the Coca-Cola
bottle. These collaborations are another exciting milestone in the history of our brand,” said Marsha Schroeder, Global Licensing Manager, Worldwide Licensing
Many of the #MashupCoke designs are featured in the licensing collection, which includes:
Kiss the Past Hello
, a limited-edition book published by Assouline
celebrating the rich history of the Coca-Cola
bottle as interpreted by designers and artists. The book is available in select
retailers and online through www.assouline.com
A collection of BECKSÖNDERGAARD
scarves and bags by Christian Montenegro, Ashley Tipton for Coca-Cola
Design and Paul
Meates of Droga5 will be available online at www.becksondergaard.com
. The Danish accessories brand is known for a vibrant color palette and unique hand-drawn prints.
A fashionable set of FRENDS
headphone covers designed by HI (NY) Design, Chris Weston/forpeople and Ashley Tipton for Coca-Cola
Design is available at http://www.wearefrends.com
. By creating products and experiences that
blend fashion, technology and music, FRENDS has emerged as a must-have brand
for fashion electronics.
collection of Herschel Supply Co
.’s Little America and Heritage backpacks, along
with the Novel duffle, Anchor laptop sleeve, Charlie wallet and Chapter travel
kit featuring a custom print designed by Chris Weston/forpeople will be available at Coca-Cola
An innovative Moleskine
journal designed by David Schwen of Dschwen LLC is available at www.moleskine.com
. Moleskine, whose designs represent "contemporary nomadism", will also celebrate limited-edition notebooks featuring the work of five other mashup designers.
A collection of ROOTOTE
tote bags featuring designs by HI(NY) and forpeople is available at http://rootote.jp/en
phone cases designed by Paul Meates of Droga5, HI(NY), Ogilvy & Mather Paris and HI(NY) HI(NY) Design will be available at www.skinnydiplondon.com
Stay tuned for news on more #CokeBottle100-inspired licensed merchandise later this year.