Coca-Cola retained the No. 3 position on Interbrand’s esteemed annual ranking of most valuable global brands for the second consecutive year. 

The top two brands on this year's Best Global Brands list, Apple and Google, are valued Coke partners whose technologies the company leverages every day to build connections with consumers.   

Coke’s 2014 brand value is estimated at $81.6 billion, up 3 percent from 2013, more than four times that of the nearest beverage brand on the list. Interbrand credited the 128-year-old brand with “continuing to evolve as markets have changed and, through innovation, staying ahead of trends.” The firm cited the company’s introduction of Coca-Cola Life, acquisition of ZICO coconut water, and minority ownership stakes in Keurig Green Mountain and Monster.

“Equally responsive to consumer concerns about sustainability, Coca-Cola plans to use its PlantBottle technology in all its bottles by 2020,” the Interbrand report adds. “It has also partnered with brands like Nike, P&G and Heinz to accelerate the development of products made from plants, and it is now breaking new ground with Ford by applying PlantBottle technology to automotive interiors.”

Interbrand also applauded several Coke marketing wins, including its global 2014 FIFA World Cup campaign, calling recent efforts “a testament to Coca-Cola's ability to create experiences that unify and engage people across social, cultural and geographical divides.”

“From unveiling its photomosaic 'Happiness Flag’ at the start of the games to launching event-themed music and moving spots across platforms in hundreds of markets, Coca-Cola showed how it effortlessly connects emotionally, both locally and globally,” the report continues.”

Share a Coke earned a shout-out, too, for its ability to “tap into self-expression and individual storytelling, and deepening (the brand’s) connection with individual consumers – particularly Millennials.”

Interbrand’s Best Global Brands methodology, the first of its kind to become ISO certified, analyzes the many ways a brand benefits an organization—from delivering on customer expectations to driving economic value. When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand’s value, including its financial performance, role in influencing customer choice, and strength to command a premium price or secure earnings for the company.

Out of this year’s top 100 brands, 13 hail from the tech sector. The category as a whole grew 11.3 percent year-over-year, and collectively is worth $493.2 billion in brand value, according to Interbrand. Facebook (No. 29, +86%), Apple (No. 1, +21%), and Google (No. 2, +15%) represent this year’s fastest-growing brands.