I mentioned on Inventors Day that the six-pack carrier was an innovation from
Though it's commonplace today, the idea of a carton that could help you carry six bottles of Coke at once was a huge break-through back in 1923, when
This 1923 U.S. poster shows what the cartons looked like then, and you'll see the design was quite different from the cartons or Fridge Packs we know today.
The carrier helped encourage people to take bottles of
Aside from the convenience, the carton also tied into a growing movement of the time -- home refrigeration. This was around the time when having a way to refrigerate food at home was becoming common, so the carriers helped people bring home Coke that could be served cold.
Our carton didn't catch on immediately, and took some extra marketing to become popular. When I buy my 12-packs of
Happy 85th anniversary to the carton we all use and appreciate today!
More on Journey
Party With a Purpose:
Coca-ColaToasts To The 25th Anniversary of ESSENCE Festival
- Sundblom’s ‘Coca-Cola Santa’ Gets Its Own Commemorative Stamp
- Coke Bottles to Sport College and Pro Football Logos This Fall
25 Years After ‘Philadelphia’:
Coca-Colaand (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown