Coca-Cola and baseball have had a relationship since the early 1900s, and the teaming of two great national pastimes is still going strong. A wide range of
The link between
At first, they put
The First Ads
The relationship grew stronger in 1905 when The
Coca-Cola collectors with an interest in baseball will look for newspaper ads, scorecards, programs, baseball cards, umpire ball-and-strike counters, special promotions and even bats and gloves that were produced by local bottlers. Petretti's
One of the most sought-after items is a complete 1952 set of 10 carton inserts, a device used to attract attention to a six-pack sale. The inserts feature baseball greats from the Brooklyn Dodgers, New York Yankees and New York Giants.
Produced in the heyday of the three great New York teams, a set of the carton inserts on the auction block today is likely to bring bidding from New York baseball collectors as well as
Coca-Cola ran national newspaper ad campaigns featuring baseball celebrities in two waves, 1905-1908 and 1910-16. Because they were newspaper ads, they are fragile compared with the sturdier paper stock of magazine ads. They are usually priced in the neighborhood of $20 to $30, depending on quality.
Some of the great names in early baseball appeared in
A 1910 ad asked readers to send a two-cent stamp to The
Some of these newspaper ads picture straight-sided
New Major Leaguers
Coca-Cola featured several early African-American major leaguers in a series of cardboard signs in 1956 that are highly desirable to sports collectors. The signs, featuring well-known players from the Brooklyn Dodgers, Milwaukee Braves, New York Giants and Cleveland Indians, are priced in the $850-$1000 ballpark by Petretti.
There are posters of ballplayers as well, but some are tough to find. Coke found a poster of a great Chicago Cubs shortstop from the 1960s and a poster of a 1930s Milwaukee minor league manager in a sports memorabilia catalogue and bought them for our archives. In a
From time to time, local
One of the largest categories in
Another interesting baseball category consists of commemorative bottles and cans that have been produced to honor championship teams. Collecting commemorative items is an easy and inexpensive way for collectors to get started.
One good bit of advice in
Eager to get started? Then the only thing left to say is "Batter up!"
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