Painted on buildings of the Bocek neighborhood in Baltimore, Md. – a stone’s throw from the local
Murals of contemporary community activists boldly greet those who pass the buildings’ brick exteriors, as giant depictions of tulips and black-eyed susans bloom around building corners.
Near these murals sprout native trees, flowers and grasses. Solar lights shine on the young growth, illuminating the neighborhood. The local park hosts a pavilion, with tables and benches community gatherings.
This scene is very different than the Bocek of just six months ago, thanks to the work of community activists and a $130,000 donation from
As Christi McGee,
With team members who grew up playing in Bocek Park, which had fallen into disrepair over time, it was a site close to the bottler’s heart. After receiving an enthused response from community leaders,
To ensure that this community engagement was locally meaningful, the bottler partnered with Arts+Parks, a Baltimore-based arts organization that blends street art and purposeful landscaping to create holistic spaces for underserved neighborhoods.
For months, Arts+Parks conversed with community leaders about Bocek’s values and history, developing a beautification plan to honor the community and those helping shape its future.
“When you go into a Baltimore community, they have hope and aspirations, but what you visually see are the neighborhood’s problems,” said Elise Victoria, Arts+Parks’ landscaping director. “Now, with Bocek, you can see their aspirations, culture, history and future. These installations say, ‘you’re from somewhere.’ Bocek is finally reflective of how they’ve felt for so long.”
Rocky Brown, president of the Bocek Community Association, agrees. He says his neighborhood is proud to host murals that depict their own community members.
“People can relate to the murals," Brown adds. "We walk around now and we see how beautiful the park has become. People smile. The atmosphere has changed... It’s not only beautiful, but it’s a new life.”
Though the park didn't officially open until April 21, as soon as Nethercut, Arts+Parks’ Art Director, painted hopscotch outlines, kids started to hop. As soon as
“Coca-Cola gave us the opportunity to develop a community project the way the community wanted," Nethercut says. "Someone didn’t step in and say, ‘you have to do this.’ It was community-sponsored artistic space-making and landscape development done in a natural way.”
Maxine Lynch, a vocal Bocak advocate, adds, “Not only did
A Spectacular Upgrade:
Coca-ColaModernizing Iconic Neon Sign in Downtown Atlanta
- First Coke-Branded Energy Drink to Launch in the U.S. in 2020
From Black Cherry + Coffee to Apple + Ginger: How
Coca-ColaDeveloped a Lineup of Unexpected Flavor Pairings for New Sparkling Water Brand
- Innovation Gurus Unbottle DASANI’s Sustainable Packaging Breakthroughs
- Honest Tea Launching Line of Organic Cold Brew Coffees