Congratulations to The Contour Bottle! Unlike the surprise winner of this year’s Men’s NCAA Championship, this one was somewhat expected as The Contour Bottle was the overall #1 seed. While it started out as a close vote with Santa Claus out to an early lead, it ended up with The Counter Bottle's 81 votes to Santa's 56.

It's the simple conduit designed 99 years ago so that consumers would know it even if they felt it in the dark, and it took on a life of its own ever since. The Contour Bottle is tried and true and still standing after five rounds of being tested - just like a returnable bottle, only this time, in the brackets instead of the market!


Thanks for playing along with us, and read the final report here.