The "dog days" of summer seem to be have arrived, albeit a little early.  You can ask our friends who live on the East Coast of the United States. Temperatures in that region have been hitting record highs, including a record high of 103 degrees in New York City. For those of you who need a cool, refreshing idea for a way to cool down, take a look at this 1957 commercial from our Archives.


Coke Wilting Hat Still 1957