Coca-Cola China, Wanda Cinema Line and One Foundation hosted an awards ceremony for the 2013 Philanthropy Mini Movie Festival in Beijing on Nov. 21, 2013.
Hero Action", the festival honored individuals and groups working to find
solutions to social problems and inspire people through short films.
A total of 15 movies were shortlisted from more than 280 entries. The festival was actively promoted across 120 Wanda Cinemas and media platforms like Youku and Sina, generating 20 million views and 1.5 million votes.
Brooks, president of
the stories of so many people who are working tirelessly to bring positive
change to the world we live in,” Brooks said. “This is exactly the spirit and
mission we uphold at
Over the next three years, the three partners will collaborate to build China’s first nonprofit cinema to celebrate outstanding, socially relevant, domestic and international documentary and feature films. Tickets sales from screenings will help fund public welfare initiatives. Additionally, a mobile cinema will bring films to children in rural communities.