ATLANTA – The
Coca-Cola is a Proud Partner of the TOUR Championship, which serves as the culminating event of the FedExCup Playoffs.
To celebrate the relationship, DASANI Sparkling debuted a fun golf-themed spot set around East Lake’s iconic water obstacles. The lighthearted film shows golf fans how DASANI will help bring some extra sparkle to the TOUR, in more ways than one. A 30-second version will first air during the TOUR Championship broadcast on NBC.
During the TOUR Championship, product will also be featured in the DASANI Sparkling seating sections at the 1st tee and 18th green. At these complimentary shaded sections, fans will comfortably watch their favorite golfers and enjoy samples of DASANI Sparkling Black Cherry. And for fans 21 and over, several on-site venues will offer the signature cocktail of the TOUR Championship, The Shamrock. The handcrafted Shamrock blends fresh lemonade and DASANI Sparkling Black Cherry with GREY GOOSE Cherry Noir for a light and refreshing cocktail.
“DASANI Sparkling is excited to make a splash at the storied East Lake property,” said Brad Spickert, senior vice president of hydration,
The expansion builds on Coke’s longstanding partnership with the PGA TOUR, the company’s pouring rights with the Tournament Players Club (TPC) network of clubs, and its overall history with golf.
“We are extremely grateful for
The company tapped into the sport in the late 1940s when Bobby Jones – co-founder of the Masters Tournament and one of the greatest players of all time – appeared in his first
Shortly thereafter, Ted Rhodes, who along with Bill Spiller were the first black golfers to play in a PGA TOUR sanctioned event, was featured in
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