This summer, The
Through Oct. 15, 18 to 24-year-olds across the U.S. can submit ideas to tackle community-specific challenges at coke.com/dearfuturecommunity.
Coca-Cola and its local bottlers will team up with
“As we started telling our company’s story more broadly to consumers last fall, we saw an opportunity to work with our local bottlers, associates and partners to go even deeper into the communities where we live and work and inspire great ideas that will help our hometowns thrive,” said Caren Pasquale Seckler, vice president, social commitment,
The grassroots challenge pays tribute to the 30th anniversary of The
The “Dear Future [Community] Challenge” will be supported by a new series of TV, print and digital ads highlighting Coke’s diverse beverage portfolio – from ZICO Coconut Water, to Odwalla juice, to smartwater – and showing how the company and its people are making a difference in local communities through a focus on job creation, environmental sustainability, education, disaster relief and more. Learn more.
These spots build on a
- Odwalla's Latest Innovation? A Zero-Sugar, Keto-Friendly Smoothie
- Fanta Reinvents Itself for New Generation With Immersive, Fan-Driven Campaign
- First Coke-Branded Energy Drink to Launch in the U.S. in 2020
- Innovation Gurus Unbottle DASANI’s Sustainable Packaging Breakthroughs
Every Bottle Back:
Coca-ColaJoins Industry Effort to Reduce Use and Boost Collection of Plastic