Middle seat travelers enjoyed VIP treatment at Boston Logan International Airport (BOS) earlier this week thanks to a creative partnership between Delta and Coca-Cola.

On May 21, Delta customers used their boarding passes to access the exclusive Middle Seat Lounge near gate A11, where they “Shared a Coke” and played games with fellow middle seat travelers. They also received a three-pack of specially branded Coca-Cola bottles to share with their aislemates once onboard their flight, and snap a selfie for the chance to win a trip on Delta.

“From getting the VIP treatment with fellow middle seat travelers in the lounge to a surprise onboard, we wanted to recognize Boston middle seat customers in a unique way that will brighten their Monday,” said Julieta McCurry, Delta’s managing director of U.S. marketing communications and sponsorships.

Delta and Coca-Cola’s partnership began in 1927. The airline today offers Coca-Cola beverages on all flights and in Delta Sky Clubs, serving millions of drinks per year.

“Coca-Cola is excited to partner with Delta to help celebrate middle seat travelers and provide them with a special beverage experience during their time at Boston-Logan International Airport and onboard,” said Lou Grill, vice president of strategic partnership marketing, Coca-Cola North America. “This unique opportunity to Share a Coke with fellow seatmates is another way to create meaningful moments and enhance our fans’ travel experience.”

Over the past several years, Delta has been investing in the customer experience in the Boston market. As the leading global airline, this summer Delta will grow its total Boston peak-day departures to 112, reaching 17 international destinations. In October, Delta will launch is 50th and 51st nonstop service from Boston – to Las Vegas and Philadelphia, following the addition of seasonal service to New Orleans, Savannah and Charleston, and new flights to top business markets. Delta has a state-of-the-art facility at BOS, and two Delta Sky Clubs for guests to enjoy in Terminal A.

Delta Middle Seat