By now you may have heard the news that we relaunched Diet Coke. But don’t worry! No, we’re not reformulating the crisp, iconic Diet Coke taste that millions of people have loved since 1982. But we did announce a full brand restage for Diet Coke in North America, including a sleek new look, modern design, new campaign and the debut of four bold, new flavors: Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango.
Read on to learn more. And look for the new packaging and flavors to hit store shelves nationwide beginning in mid-January.
What’s happening to Diet Coke?
First, don’t worry – the Diet Coke known and loved by millions since 1982 is not going anywhere. It’s here to stay. In 2018, we’re relaunching America’s No.1-selling no-calorie beverage brand in North America with a full brand restage, including a sleek new look, modern design, new campaign and the debut of four bold, new flavors. We’re maintaining the essence of Diet Coke while modernizing the brand to invite a new generation of drinkers to try it.
Following a two-year innovation process fueled by consumer research, we’re introducing a new modern design in sleek 12-ounce cans, launching a new marketing campaign and adding more variety to the Diet Coke portfolio with the launch of four bold, new flavors: Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango. Each new beverage tastes great and has a bold and unexpected-yet-delicious flavor that complements the unique, crisp taste of Diet Coke. The new look, packaging and flavors will hit store shelves nationwide starting in mid-January, and in Canada in February.
Is Diet Coke being reformulated?
No. Millions of loyal fans love the unique, great taste of Diet Coke, and great taste just doesn’t change. It’s here to stay. We’re simply adding four bold, delicious new flavors to give new drinkers – and current fans – more variety and unexpected taste experiences.
Why are you launching skinny cans for Diet Coke?
The sleek can packaging is one aspect of a completely new Diet Coke visual identity. Sleek cans offer a more premium drinking experience for our fans, and they visually represent an evolution of the brand’s personality, standing taller and more assertive. (It also is important to note that standard 12-ounce Diet Coke cans will continue to be available in 12-packs.)
What does the new Diet Coke packaging look like?
The refreshed Diet Coke portfolio has a new modern look in sleek can packaging. Anchored by the brand’s iconic silver color, the new look-and-feel has a simplified color pallet focused on silver and red with accents of bold color to represent the new flavors. A slightly refined typography simultaneously preserves Diet Coke’s heritage, yet presents it in a more progressive manner. The new look also features a vertical red band that flows through Diet Coke packaging and into all communications, from outdoor advertising to social media. This visual evolution elevates the brand to more contemporary space, while still using at its foundation the recognizable core brand visual assets.
Why is Diet Coke launching new flavors?
Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their sides. Through extensive consumer research, we learned that younger Americans have an affinity for bold, yet refreshing and great-tasting, flavors in their favorite foods and beverages — from hoppy craft beers to spicy sauces. So, we’re contemporizing and adding more variety to the Diet Coke portfolio by introducing bolder tastes.
The four bold new flavors are Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango. Each new beverage tastes great and has a bold and unexpected-yet-delicious flavor that complements the unique, crisp taste of Diet Coke. The new flavors will hit store shelves nationwide starting in mid-January, and in Canada in February.
What happened to Diet Coke Cherry and Diet Coke Lime?
Diet Coke Cherry and Diet Coke Lime were upgraded to Diet Coke Feisty Cherry and Diet Coke Ginger Lime to offer people a bolder taste experience. While the previous versions of the flavors were available for a limited time during the roll-out of the new flavors in early 2018, Diet Coke Feisty Cherry and Diet Coke Ginger Lime have been phased out of stores and online. Diet Coke Cherry continues to be available on
Will the new Diet Coke flavors be available across fountain machines and
Two of the new flavors will launch on fountain machines – Diet Coke Twisted Mango and Diet Coke Ginger Lime.
fountain machine – it’s not meant to taste the same as what is offered in cans. Diet Coke will continue to be available nationwide on fountain machines and
What’s the sweetener blend for the new flavors?
The bold new Diet Coke flavors are sweetened with aspartame and acesulfame potassium (ace-K).
What’s the difference between Diet Coke and Coke Zero Sugar?
Diet Coke and Coke Zero Sugar are both delicious, no-calorie sparkling choices, each made with their own unique blend of flavors and sugar substitutes. For people looking for an option that tastes like a
Is Diet Coke relaunching in other countries?
The refreshed Diet Coke design, new packaging and new flavors will first launch in the United States in mid-January 2018, followed by Canada in February. Other markets around the world are exploring future plans for the brand, or have already adopted “One Brand” packaging for Diet Coke within the
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