Do You Want to Know a Secret?
Yesterday I was interviewed by Good Morning America about a Georgia
man who claimed to have the secret formula for Coca-Cola. Last
week, I had seen an eBay listing for a document that was being offered with a
"buy it now" price for the princely sum of $15 million. While careful to
indicate that he could not guarantee it was authentic, the seller had a document
that he purported was a version of our secret formula. I chuckled when I saw
the listing, because as you can see from the photo above, people have been
claiming to know the formula for more than a century. The price does appear to
have increased a little though!
Click the image in this link to watch the the segment from Good Morning
America, but you can sleep easy and save your money. The seller does not
have the secret formula for Coca-Cola. The formula is safely locked
away in the Vault of the Secret Formula at the World of Coca-Cola
Thanks to the millions of people who love Coca-Cola, the secret
formula has a tremendous mystique in American pop culture, as was shown a few
years ago when an episode on the formula aired on This American Life.
This episode caused their servers to crash because of the number of hits they
received. As one might expect this eBay listing created quite a bit of media
interest including Good Morning America, and other media outlets have
been calling for more information. My answer is always the same. The formula
is safe and sound in the vault at the World of Coca-Cola in