This summer, Fanta is inspiring fans to celebrate what makes them unique in the new "Be More Than One Flavor" campaign, and its tapped into its heritage and enlisted the brand's most iconic stars to help. The next generation of The Fantanas is here with a remix of their upbeat jingle "Wanta Fanta" to encourage self-expression and embracing all of life's many "flavors."
Since they were first introduced in 2002, The Fantanas have been a pop culture staple across music and entertainment. This summer, the flavorful foursome is made up of multi-talented sensations Eva Gutowski, Lauren Riihimaki, Jordan Fisher and Coco Jones, who each represent multiple “flavors” through their individuality and exciting passions.
Together with Fanta, Eva, a wildly popular vlogger, author and fashion designer; Lauren, a content creator known for her DIY videos on her YouTube channel, best known as LaurDIY; Jordan, a quadruple threat singer, dancer, songwriter and actor on the stage and screen; and Coco, an accomplished singer, actress and songwriter, will encourage fans across America to “Be More Than One Flavor” too.
With the new campaign also comes a remix of the brand’s catchy jingle “Wanta Fanta.” Super-producer to the industry’s hottest artists, Mike WiLL Made-It, hit the studio to bring a variety of musical genres and styles together into one bold, new track that truly embodies the spontaneity of Fanta and “Be More Than One Flavor.”
“People are drawn to Fanta because we share in their belief of self-expression, and we try to add a spark of bold and carefree fun to everything we do,” said Valencia Mitchell, director, Sparkling Flavors, Coca-Cola North America. “Fanta has seen continued growth over the last four years because fans enjoy the delicious fruity flavors, refreshing bubbles and bright colors, and appreciate ongoing innovation to provide new flavors, small packages and zero calorie options. For 2016, Beverage Digest ranked Fanta as the fastest-growing brand among the largest sparkling brands in the United States. It is now the number one fruit-flavored soft drink and a top 10 brand in sparkling beverages. It’s time we celebrate together with our fans with Fanta’s first fully integrated campaign since 2010.”
“Be More Than One Flavor” is led by a new television commercial in which the bold, delicious taste of Fanta sparks The Fantanas to mix it up in the city streets with an impromptu summer dance moment. Choreographed by the world-renowned Fatima Robinson, others join in on the excitement and try new flavors. The campaign, developed in partnership with Fitzco//McCann, directed by Greg Brunkalla and photographed by Gary Salter, will come to life through national television commercials, cinema advertising, online video, social media, streaming radio and out-of-home in the months to come.
“The heart of the ‘Be More Than One Flavor’ campaign idea is a call to action encouraging young people to embrace the many facets of themselves,” Mitchell said. “Flavor isn’t just a color or flavor, it’s about self-expression. The undercurrent of inclusion and acceptance of diverse backgrounds and styles all come together to form something bigger and more meaningful. Fanta can be a spark of inspiration for young people to discover and explore their many different flavors, which is a message that has great relevance today.”