Dr. Jill Biden recently traveled to Rio de Janeiro, Brazil
where she met women entrepreneurs of Coca-Cola’s local 5by20 program, Coletivo.
Coletivo - which means “collective” in Portugese - is a program designed to
help women in the region become entrepreneurial leaders by offering business
and retail training. During her visit, Dr. Biden toured a Coletivo project site
in the Cantagalo favela where she heard first-hand how the program has helped
provide these hard-working women entrepreneurs the business skills needed to
get a formal job or start their own business, while positively impacting their
self-esteem and ultimately changing their lives.
At the end of 2012, 5by20 had reached nearly 300,000
women across the world. In Brazil, 5by20 has reached more than 30,000 women
through the Coletivo Recycling, Coletivo Residential Entrepreneurship, Coletivo
Retail and Recycling Collective programs. Additionally, The Coca-Cola Company
and UN Women have partnered and are developing programs in Brazil that will reach
13,000 women recyclers, artisans and community leaders throughout Coca-Cola’s
value chain by the end of 2015.
To learn more about 5by20, The Coca-Cola Company’s
global commitment to enable the economic empowerment of 5 million women
entrepreneurs across the company’s value chain by 2020, visit www.5by20.com.