In Colombia, it does. Beachside Cokes are being served in bottles made from ice. The frozen vessels are true to their glass counterparts, keeping with
To make the special edition
Promising “Fria hasta la ultima gota” or “Cold to the last drop,” the frozen bottles continue to make quite a splash in South America and throughout the advertising world. Beachside, drink servers have sold 265 frozen bottles an hour, on average. Ad Week, Mashable and other media outlets have melted for the idea, highlighting the Ogilvy & Mather Colombia innovation for its “cool” factor. In Bilbao, Spain at the Sol Awards, which celebrates the best creativity in Ibero-America, the “Botella de Hielo” or “Ice Bottle” took top honors, winning a Golden Sol Award.
Putting aside the accolades, the experiment is meant to delight fans with a refreshing
No word yet on where the bottles may show up next, but with Coke Open for Summer, introducing new ways of sharing happiness with shareable cans that split in two and personalized 500ml and 375ml PET bottles that call you by name, the next innovation is anyone’s guess.
ABC News spotlighted the ice-cold innovation on July 2 in Diane Sawyer's Instant Index segment. Watch it here.
More on Journey
- Coke for Two: Sharing Can Doubles the Happiness
- Happiness Without Borders
- The Making of Play Fanta
- New KOlab Collaboration Center Immerses Retailers and Restauranteurs in Coke’s Beverage and Digital Innovations
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown