Pattie Sellers, Fortune senior editor at large, asked our own SVP of the Global Sparkling Brand Center, Wendy Clark, to share her experience after going homeless for a night to learn how struggling young people live. Below is the beginning of Wendy's story. You can find the full piece on "Postcards" at Fortune.com.
I'm one of those people with ice-cold hands.
You know the type. When you shake my hand, I apologize and say something like "cold hands, warm heart" and then may add my second hand to your warm hand and hold the handshake for as long as possible to steal some of your warmth.
While I was born and raised in England (cold and wet), I spent my teenage years in Florida and have lived in the southern U.S. since. Indeed, as the saying goes, my blood has thinned.
So it was uncharacteristic, to say the least, that I slept outside on a cardboard box last Thursday night.
My friend and colleague at The Coca-Cola Company, Ben Deutsch, is on the board of Covenant House of Georgia, and he asked me to join their annual Sleep-Out fundraiser. Last year, across the country, 450 executives slept outside and raised more than $3 million. This year, Ben and I and some 45 executives from companies including Accenture (ACN), Comcast (CMCSA) and Cox Enterprises spent from dinnertime Thursday until 7 a.m. Friday on the campus of the Covenant House shelter. Under a full moon, in temperatures dipping to 35 degrees, we slept in sleeping bags on flattened cardboard boxes.
This was just one night for us. For more than 700 young Atlantans, sleeping on the streets is every night.
Click here for the rest of the story on "Postcards".