Coca-Cola is getting into the holiday spirit in the U.K. with limited-edition packaging labels that, when peeled, tie into a festive bow.
Instructions are included on the labels. Here’s how it works:
1. Peel off the label from the bottle at the indicated side.
2. Pull the strip embedded in the label, which will reveal a festive Christmas bow.
3. Give the gift of refreshment (or enjoy yourself) this holiday season!
More on Journey
- Diet Coke Takes on Complex Topic of Labels By Taking Off its Own
Panda Express Now Offering
- Trash to Treasure: How Coke Scholar Samuel Alemayehu is Revolutionizing his Hometown with Africa’s First Waste-to-Energy Facility
- Honest Tea Launching Line of Organic Cold Brew Coffees
Party With a Purpose:
Coca-ColaToasts To The 25th Anniversary of ESSENCE Festival