Coca-Cola is getting into the holiday spirit in the U.K. with limited-edition packaging labels that, when peeled, tie into a festive bow.
Instructions are included on the labels. Here’s how it works:
1. Peel off the label from the bottle at the indicated side.
2. Pull the strip embedded in the label, which will reveal a festive Christmas bow.
3. Give the gift of refreshment (or enjoy yourself) this holiday season!
More on Journey
Still at the First Sip: Why
Coca-Cola– and Other Brands in the Company’s Expanding Portfolio – Are Poised for Growth
- fairlife Ultrafiltered Milk Coming to Canada
He Shoots, a Nation Scores: How
Coca-ColaTapped Iceland’s Goalkeeper to Direct FIFA World Cup Ad
- Coke CEO James Quincey in Asia: Local Learnings for a Global Business
Forever 21 Launches