The globe-trotting FIFA World Cup Trophy Tour™ by Coca-Cola crossed this midway mark last week with its 21st stop since taking off in London on Jan. 22. The experiential activation – which gives fans the once-in-a-lifetime opportunity to get up close to the same solid-gold trophy that will be presented to the winning country of the 2018 FIFA World Cup in July – covered more 46,000 miles during its first 45 days, making stops in 36 cites.
The tour, which will ultimately visit 91 cities in 51 countries on six continents, invites fans around the world to get #ReadyFor the 2018 FIFA World Cup in Russia. Before starting its global leg, the FIFA World Cup Trophy Tour by Coca-Cola traveled across Russia for three months, spanning nearly 10,000 miles and visiting 16 cities, making it the longest-ever host country tour.
This marks the fourth time Coca-Cola and FIFA have come together to bring the Trophy Tour to the world. For the latest updates from the FIFA World Cup Trophy Tour by Coca-Cola, including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour and the official Instagram page at https://www.instagram.com/trophytour/.
Check out photo highlights from the first half of the tour here: