The 123-day journey will cover more than 16,000 miles, making it the longest-ever FIFA World Cup Trophy Tour undertaken in a host country.
The official route announcement took place at Luzhniki Stadium in Moscow, where the opening and final matches of the 2018 FIFA World Cup Russia will be played. The stadium impressed guests with a spectacular LED-roof, branded with the FIFA World Cup™ Trophy Tour and Coca-Cola logos.
Top sports stakeholders and FIFA officials attended the ceremony, including IOC President and Russia Deputy Prime Minister Vitaliy Mutko, FIFA Secretary General Fatma Samoura, Russian Minister of Sports Pavel Kolobkov and Russian National Team Head Coach Stanislav Cherchesov. Ljubo Grujic, Stefanos Vafeidis and Mickael Vinet represented
People in Russia will have the chance to experience football’s most coveted prize in their local communities. The official FIFA World Cup trophy will visit 24 cities, stretching from Kaliningrad to Vladivostok. With more than 40 million people living within one hour of the route, it is expected that one in three Russians will get the chance to see the iconic, solid-gold trophy.
The tour launched in September in Moscow. The Russian leg will take place in two stages. From September to December of 2017, it will visit 15 Russian cities: Krasnoyarsk, Omsk, Chelyabinsk, Ufa, Perm, Saransk, Yaroslavl, Kaliningrad, Tula, Kursk, Voronezh, Saratov, Volgograd, Krasnodar and Sochi.
It will then continue its journey to more than 50 countries on six continents. In May 2018, it will return to Russia to visit Vladivostok, Novosibirsk, Ekaterinburg, Samara, Kazan, Nizhny Novgorod, Rostov-on-Don, Saint Petersburg and Moscow. The Russian capital will be the final stop on the route, right before the FIFA World Cup Russia starts on June 14, 2018.
“Now when the 2018 FIFA World Cup in Russia is less than a year away it is critical to use every possible moment and occasion to build excitement around the World Cup in Russia and sport in general," said Ljubo Grujic (pictured above), general manage,
"At Coca-Cola, we will do our best to make sure that millions of people in Russia have a chance to experience Trophy live and that’s why we will organize the longest domestic FIFA Trophy Tour in history."
More on Journey
- View our 2016 Sustainability Report
- Download our 2016 Sustainability Report (PDF)
- Subscribe to The Circular sustainability newsletter
- Video: 2016 Sustainability Highlights
- Wheels of Happiness: Coke’s Enzo Piscopo Creates Foundation to Help People With Mobility Disabilities in the Underdeveloped World