Coca-Cola and 11 other leading food and nonalcoholic beverage companies recently reaffirmed their support of Mexico’s National Strategy for the Prevention and Control of Obesity by signing a pledge witnessed by Secretary of Health Dr. José Narro Robles.

“We are certain that the fight against obesity requires the collaboration of all, and that is why we are committed to work together with society and industry to support the Mexican government in overcoming current and future health challenges,” said Rocco Renaldi, general secretary of the International Food and Beverage Alliance (IFBA).

The letter signed by leaders from Coca-Cola, Ferrero, General Mills, Bimbo Group, Peñafiel Group, Kellogg, Mars, McDonald's, Mondelez International, Nestlé, PepsiCo and Unilever, focuses on four fundamental areas: formulation and innovation; clear information for consumers; responsible advertising practices focused on children; and promotion of healthy lifestyles.

The commitment says that all signing companies will continue to develop products that help people maintain a balanced and healthy diet, including reformulation through innovation, reduction of sodium, sugar and saturated fat, and increasing fiber, whole grains, vitamins and minerals, substituting trans-fatty acids with unsaturated fats and offering different serving sizes.

According to the companies, more than 1,200 food and beverage products have been reformulated over the last 10 years to eliminate trans-fatty acids, an average rate of 10 per month. Also, there have been efforts to reduce caloric content through the launch of 520 new products with less than 100 calories per serving.