Forever 21, one of the world’s most recognized and largest independent fashion retailers, recently launched an exclusive Coca-Cola apparel collection for men and womenk.
With classic red and white Coca-Cola colors, the collection includes an array of throwback pieces to kick off the summer season. The women’s collection offers t-shirts, crop-tops and beach-ready bikinis. The men’s collection includes international Coca-Cola logo t-shirts and checkered logo shorts and jackets. Accessories include socks, fanny packs and six-panel baseball caps. Items from the collection range in price from $12.90 to $42.90.
“Coca-Cola is such a loved brand that represents great taste and authenticity,” said Linda Chang, vice president of merchandising, Forever 21. “We are very excited to bring our customers a unique and fresh way to celebrate Coca-Cola this summer.”
Forever 21 unveiled the collection earlier this month during a carnival-themed event in Los Angeles, and will promote the line on its Times Square billboard in New York City, and on social media.
“We are thrilled to partner with Forever 21 to bring this collection to life,” shared Becky Anderson, senior licensing manager, Coca-Cola North America. “The designs capture the optimism and sheer joy that surround summer, so this is the perfect match for Coca-Cola.”
The Coca-Cola collection is available in Forever 21 stores throughout North America and online at Forever21.com. Select stores will have activations with Coca-Cola props, samples and photobooths.