Launched in partnership with Belgian NGO Natuurpunt, the project aims to improve the water management in the Stappersven nature reserve, located near the
The 3,750-acre area, characterized by a diverse landscape of heathland, marshes and land dunes, is suffering from poor water quality and desiccation, which is threatening the reserve’s biodiversity. Over the course of five years, the project will restore indigenous vegetation, allowing rain water to easily penetrate the soil and replenish the groundwater levels.
Need for ActionJeroen Langerock, PAC Director, Coca-Cola Belgium-Luxembourg, says there is a real need for this initiative. “In a country with as much rainfall as Belgium, people often think that water scarcity is not an issue," Langerock said. "But increasing agricultural water consumption and diminishing ground water nutrients due to pollution are threatening fresh water reserves in Belgium.”
Water replenishment volume through this project is estimated at 99,000,000 liters per year. This will not only see an increase in the reserve’s vegetation, but will also benefit bird species and other wildlife, such as the silver-studded blue butterfly, European viper, large white-faced darter and moor frog.
Coca-Cola Belgium and Natuurpunt issued a joint press release announcing the project, along with a prominent feature in the NGO’s partner newsletter. Natuurpunt also took part in a recent stakeholder meeting on Coke's sustainability plan, focusing on its water strategy, in addition to other topics.
“Through projects like this, we help raise awareness of our company’s sustainability strategy and commitment to reducing our water footprint,” says Jeroen. “By teaming up with local partners, we help establish our company as a credible partner to local communities and build corporate trust.”