On Feb. 28, the hugely popular YouTube channel Unbox Therapy "unboxed" a special
Unbox Therapy is a YouTube channel headed by Lewis Hilsenteger that features cool gadgets, great unboxings and a wide range of products. But, seeing as the channel has nearly 7.5 million subscribers and 1.2 billion views… you probably already knew that.
In the channel’s recent video ‘A Mysterious
A Fan Notices a Fan
One of many personalised presents found within the box
So, Andreea naturally thought, “How can we reach out to a fan of the brand? How could we hit him up? What could we send him?”
Hilsenteger recenly moved into a office, presenting the perfect opportunity for Dumitrascu to send him a suitably cool housewarming gift: a
The cooler in all its cool glory
“I thought about sending him a cooler back in September," she explains, "but we only decided on the shape and style last month, to make sure we had something that would fit into his new space.”
The personalised Unbox Therapy bottles… and the box they came in
One Week of Planning, Six Weeks of Waiting
Some of the cooler choices that didn’t quite make the final cut
After the idea got the internal go ahead, she only had a week to finalize plans on what to deliver and get everything arranged. This meant choosing the perfect cooler, getting the bottles designed and getting them boxed up for delivery.
With Dumitrascu based in London, Hilsenteger in Toronto and the parcel crossing the Atlantic with a stopover in New York, the delivery became a little challenging.
The box was sent from New York to Toronto but was stuck for six weeks at the border where customs wanted to do some unboxing of their own. Thankfully, a project manager working with Dumitrascu was on holiday in Toronto and was able to pick up the package and ensure it shipped to Unbox Therapy safe and sound.
The Reaction Made it All Worth While
— Lewis (@UnboxTherapy) February 25, 2017
Hilsenteger posted a photo on social media on Feb. 25, with the cooler in clear view. Dumitrascu finally knewthe gift had found its way, and on Feb. 28, she finally got to watch the unboxing.
“I couldn’t sleep! It was so exciting," she recalls. "It’s a channel I watch, and I personally picked out the objects. His reaction was so genuine... it was the best, honestly. It’s a little thing, but you feel such a sense of accomplishment.”
The cooler was the perfect way for one fan to say thanks to another, and the unboxing brought joy to both.
Watch the Unboxed Therapy video here:
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