ATLANTA -- Everyone knows Warren Buffett can pick a winning stock. But, as nearly 700
Before taking the stage for a conversation with
“I could buy the world a Coke, but I’m not sure my shareowners would go for that,” the 84-year-old Berkshire Hathaway CEO joked at the end of the clip.
“Knowing Warren is such a fan of the brand and that he has this musical gift, we thought, ‘What better way to celebrate this great
Roberts sourced a diverse range of tonewoods – including European Carpathian spruce from Romania, reclaimed Honduran mahogany and Malagasy ebony – and handcrafted the custom tenor ukulele in about five weeks (the process usually takes up to six months). The red uke also features an inlaid
Healan and the Wieden + Kennedy Portland crew surprised Buffett with the finished product last month at his Berkshire Hathaway office in Omaha.
“He was so excited,” said Thomas Harvey, account director, Wieden + Kennedy Portland. “He picked it up and practiced the song, changing the key a few times… you can see him tuning up and singing at the start of the film. The whole process only took about 30 minutes.”
Buffett’s folksy charm and trademark sense of humor are on display in the 47-second video, which concludes appropriately with him plucking Coke’s signature five-note melody.
The elder Buffett’s musical talent evidently runs in the family; Peter is an Emmy Award-award winning composer. The Buffetts have performed together publicly on occasion. The “Oracle of Omaha” also has duetted with rocker Jon Bon Jovi and actress Glenn Close, and even serenaded Piers Morgan on live TV.
“He’s a really accomplished ukulele player,” Harvey said, “and quite a ham... both of which can been seen in the video."