Odwalla is bringing a smooth, tasty twist to the kombucha craze.
Odwalla Smoobucha, which hits stores nationwide today after a buzzed-about unveiling at last week’s Natural Products Expo West tradeshow in Anaheim, Calif., blends the great taste and texture of fruit smoothies with the boldness of pasteurized kombucha.
Three flavors – Citrus & Guava, Berry & Ginger and Apple & Greens – offer a unique mashup of flavor and function, with 40 percent less sugar and fewer calories than leading smoothies. The cleverly named beverage also includes 500 million colony-forming units of “good” bacteria, an excellent source of fiber that helps support digestive health and delivers 100% daily value of antioxidant Vitamin C. Odwalla Smoobucha, offered in 15.2-oz. bottles, can be enjoyed as a nutritious, on-the-go snack.
Brand Director Sara Smith said Odwalla Smoobucha demonstrates The
“Our innovation strategy focuses on bringing trends from the fringe to the mainstream health and wellness shopper,” Smith explains. “Kombucha is growing 40 percent year over year, but can be polarizing because of its vinegary, tart taste. We saw this as the perfect opportunity for Odwalla to create a bridge for people who have been either intimidated to try kombucha or turned off by its taste.”
Odwalla also is introducing two limited-edition flavors inspired by the vibrant essence of spring. Hot Tropics and Mint to Be Berry offer a refreshing blend of 100% juice, coconut water and trendy botanical ingredients such as jalapeño and mint.