“Share a Coke” returned for its fifth consecutive summer with more beverages, packages, experiences, sharing opportunities – and a few surprises. This year’s iteration of the hit campaign focused on the role Coca-Cola plays in the special summer moments shared with others.

This summer marked the premiere of the Coca-Cola Share Chair, an oversized armchair that doubled as a “shareable” vending machine. When two people sat together, personalized mini cans of Coca-Cola and Coke Zero Sugar were vended through the chair’s arms. A strategically positioned camera captured the moment and provided fans with a photo and video of their experience to share on social media.

The Share Chair made stops at several marquee summer events – from the Special Olympics USA Games in Seattle, to the Major League Baseball All-Star Game in Washington, D.C., to the BET Experience in Los Angeles. Several thousand fans – including sports stars Jordan Spieth, David Ross and Greg Garza, and singer/actor Trevor Jackson – experienced the first-of-its-kind activation, enjoyed a complementary Coca-Cola and shared their experience on social media.

“We wanted to offer a fun and unique 'Share a Coke' activation at events where people expect Coca-Cola to be,” said Abby Peck, brand PR manager, Coca-Cola North America. “The 'Share Chair' was a refreshingly unexpected way to give fans a personalized Coca-Cola experience.”

Check out highlights from the Share Chair's summer tour:

Special Olympics USA Games: Seattle, Wash.

Share Chair - Special Olympics

Share Chair - Special Olympics

Major League Soccer (MLS) All-Star: Atlanta, Ga.

Share Chair - MLS All Stars

Major League Baseball (MLB) All-Star: Washington, D.C.

Share Chair - MLB All Star Game

Forever 21/Coca-Cola Event: Los Angeles, Calif.

Share Chair - Forever 21

FIFA World Cup Finals Viewing Party: Atlanta, Ga.

Share Chair - Atlanta United World Cup Viewing

Share Chair - Atlanta United World Cup Viewing

Share Chair - Atlanta United World Cup Viewing

FIFA World Cup Trophy Tour Kickoff: Los Angeles, Calif.

Share Chair

Share Chair


Share a Coke Day: Atlanta, Ga.

Share Chair - Share a Coke Day

Share Chair - Share a Coke Day

Share Chair

Share Chair


Share Chair