KITH and Coca-Cola today unveiled their third collaborative capsule collection. Approximately 60 styles span all four seasons, making it the largest-ever KITH x Coca-Cola collection, with a varsity jacket, hoodies, rugbies, tees, bathing suits and more.
The collaboration is rooted in designer Ronnie Fieg’s love of the brand and the inspiration he gets from the core Coca-Cola values of unity and togetherness. Different takes on the classic Coca-Cola logo appear across the collection, including a new pattern designed by KITH combining multiple international Coke logos into one.
Three-way collaborations include exclusive partnerships with Converse, Golden Bear, Oakley and Stance. Building on their initial release last year, four more denim Chuck Taylor 1970’s were created, each embroidered with a different language. Golden Bear offers a made in the USA wool varsity jacket featuring premium chainstitch embroidery on the front and back. The Oakley Frogskins return with frosted transparent frames and reflective Prizm-technology lenses. Striped crew socks align with the collection’s color palettes are created with Stance.
From Norman Rockwell to Andy Warhol, Coca-Cola has always been a part of pop-culture and a favorite for artists. One way Coca-Cola remains timeless is by collaborating with relevant designers, creatives and innovators.
“It’s both interesting and challenging for artists and designers to work with Coca-Cola – to create something new that expresses their signature aesthetic while celebrating what makes Coca-Cola timeless,” said Becky E. Anderson, senior licensing manager, Coca-Cola. “For us, it’s about making sure that we help inspire Ronnie to do what he does best, that we help him bring the collaboration together in a way that enhances both of our brands, and that we support his vision.”
The capsule collection will be available starting today on KITH.com and in KITH stores. Co-branded 7.5-oz. mini cans of Coca-Cola and Cherry Coke featuring the KITH and Coca-Cola logos will be given away with each purchase from the collection.
The brands, which teamed up to launch capsule collections in 2016 and 2017, hosted a special weekend getaway Aug. 10-12 in Malibu, Calif. at a KITH x Coca-Cola house. The experience combined lifestyle elements with original co-branded products like bean bags, a branded tennis court, coasters and glassware.