Coca-Cola Beverages Sri Lanka Ltd. is celebrating the holiday seasons with an impactful message of environmental responsibility and reducing waste. In a unique display of Christmas cheer, “upcycled” Christmas trees and wreaths made from recycled Coca-Cola PET bottles adorn the World Trade Centre in Colombo.
Coca-Cola provided 23,000 PET bottles towards the handmade Christmas décor by MAIC, commissioned by the World Trade Centre (WTC). The collaboration between WTC, the MAIC concept design firm and Coca-Cola is yet another initiative of Coca-Cola’s “Give Back Life” PET collection, recycling and waste management campaign.
“This is a visually stunning and unique example of the wide range of partnerships that can be founded by maximizing the use of PET bottles through recovery and recycling,” said Lakshan Madurasinghe, public affairs and communications manager, Coca-Cola Beverages Sri Lanka Ltd. “We are thrilled by the leadership taken by the WTC to use PET waste at the core of their Christmas celebration. At Coca-Cola, we champion such sustainable, best practices, and this surely will motivate others to do more towards responsibly disposing waste and ensuring all PET bottles are recycled, considering they are 100-percent recyclable. This one-of-a-kind display of Christmas spirit motivates us all to give back more in our daily lives. It’s with pride that we can see how innovative collaboration leads to far-reaching environmental impact.”
“Give Back Life” promotes individual responsibility in waste disposal and recycling, and champions the importance of community-led, sustainable initiatives in post-consumed PET recovery, recycling and waste management practices. Coca-Cola has successfully led large-scale PET collection drives through community-led volunteerism during the Kataragama Festival and the Marine Environmental Protection Authority (MEPA) National Coastal and Marine Resources Conservation Week.
Charith De Silva, co-founder, MAIC, added, “We are about bringing ideas into décor, and with this piece it was the timeliness and environmental impact that resonated. Coca-Cola’s ‘Give Back Life’ campaign in PET recovery and recycling gave context to this collaboration, providing us with the PET bottles. The décor will be reused, and any unutilized PET bottles will be recycled through Coca-Cola’s recycler. Nearly all of the volume was Coca-Cola’s PET bottles, but some personal contributions were taken and we reached out through social media, paralleling to Coca Cola’s approach to its community-led initiatives in PET recovery and recycling.”
Kumi Miranda, manager, marketing and leasing, World Trade Centre, called the collaboration “an extension of our continuous efforts to conserve the environment,” noting that the facility has won numerous sustainability awards. “This is a visual manifestation of our ideology, and we could not think of a better way of projecting it than in the vibrancy of this beautiful and impactful Christmas theme.”