the past six years, millions of people around the world have been turning off
their lights for one hour to make a collective statement on climate protection in
support of WWF’s Earth Hour. The hope has been, and continues to be, that symbolically taking action for one hour out of environmental concern will drive big
and small changes beyond that hour to address climate change challenges.
Hour, which took place this year in more than 7,000 cities and towns across 152
countries on Saturday, March 23, from 8:30-9:30 p.m. in each of their respective time zones, has inspired a global
community and also inspired the Coca-Cola system. Over the years, Coca-Cola
has supported Earth Hour by darkening some of its most iconic signs (e.g., Times
Square in the United States, Piccadilly Circus in London, and Kings Cross in
encouraging associates to participate at home or via a coordinated event, and
turning off the lights in office buildings and bottling facilities around the
system. Many of our employees celebrated at home, including Wendy Clark (our Senior Vice President of Integrated Marketing Communications and Capabilities) who played games at home by
candlelight with her family for the hour.
Our Coca-Cola sign in Picadilly Circus went dark
for Earth Hour. The Company also used the sign to promote Earth Hour in days
leading up to it.
lights went off around the world for Earth Hour, I hope many proverbial lights
went on regarding the urgency of implementing climate protection measures. Earth
Hour serves as a reminder that we all need to strive toward a more sustainable
world, not only for one hour, once a year, but every day. And, WWF is hoping
that rings true across the countries that activated as they have an entire
post-Earth Hour campaign to drive action and awareness of climate change. Check
it out at www.earthhour.org.
Coca-Cola, we recognize climate change as one of the most critical challenges
facing the planet, with potential
impacts on biodiversity, water resources, public health and agriculture. Thus,
we have been working to make measured changes in our operations and value chain
to improve our overall efficiency and minimize our impact. If you’re interested
in learning more about our efforts, you can read about it in our most recent Sustainability Report.
Bryan Jacob is Climate
Protection Director at The Coca-Cola Company.