What are the core fundamentals of a new business approach that puts sustainable growth at the center of business decisions? Bea Perez, senior vice president and chief communications, public affairs, sustainability, and marketing assets officer for The
Taking the stage at the annual Business for Social Responsibility (BSR) conference in New York City, Perez spoke to the conference theme of a “New Blueprint for Business” and how sustainability manifests as part of The
“We don’t just want to sustain,” she said. “We want our business and, most importantly our world to thrive.”
In a world where change is the only constant, business has a choice – develop relationships that provide mutual benefits or assume a zero-sum relationship.
BSR conference attendees experienced the newest
Tackling large, global sustainability problems takes large, global efforts. The saying, “It takes a village to raise a child” is also true for solving the world’s packaging waste problem. It takes teamwork among the public sector, local NGOs, competitors and even critics to raise enough awareness and understanding around recycling to find a solution. From Coke's partnership with the World Economic Forum’s Global Plastic Action Partnership to the Packaging and Recycling Alliance for Indonesia Sustainable Environment (PRAISE), it’s important to bring organizations together to help accelerate the company's work.
Today, more than ever, people expect more from companies and brands. From the "Hilltop" and "Mean Joe Green" ads to the unique role the company has played in Atlanta’s social history,
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