Coca-Cola is boosting its system-wide production of a pair of popular beverage packages through $30 million in investment in new equipment spanning six bottling plants across the United States.

The investment will nearly double the U.S. Coca-Cola system’s capacity to produce slim 12-oz. cans, primarily for Dasani Sparkling, while also increasing production volume of 7.5-oz. mini cans for Trademark Coca-Cola products and other key brands.

Smaller packs – which offer shoppers added convenience, choice and the ability to manage their sugar intake – now account for about 15 percent of Coca-Cola North America’s sparkling beverage retail sales.

“These packs are key growth drivers for our system,” said James Snyder, supply chain consultant with the National Product Supply Group, or NPSG. The NPSG supports and works with Coca-Cola North America and member independent bottlers that produce Coca-Cola beverages. Together, they decide where it’s best to invest.

“We recognized the potential and have been working with our bottling partners to expand our network’s capacity to produce these cans,” Snyder added.

Dasani Sparkling

This year, the Coca-Cola system is significantly boosting production of Dasani Sparkling 12-oz. slim cans compared to 2016. The cans' slender profile appeals to health- and fashion-conscious consumers, especially Millennials. Sleek packaging is on trend across multiple beverage categories – from energy drinks to sparkling water to beer.

“Our data tells us that the more modern design aligns with today’s consumers lifestyles,” said Peter Levine, group director, category revenue growth management at Coca-Cola North America.

The Coke system is also taking steps to increase production capacity of 7.5-oz. mini cans. Annual sales of the packs, which debuted in 2007, are growing at double-digit rates.

“We continue to see accelerated growth of minis, and we continue to add more brands and more flavors,” Levine said, citing the recent rollout of Cherry Coke and several new Fanta flavors in mini cans. “We’re leaning into the total beverage consumer versus just the Coke shopper, and we’re driving availability of these popular packages by expanding into more outlets in more channels.”

Mini and sleek cans are a win for both consumers and retailers, Levine said. "Our customers encourage us to keep innovating and investing in this space, because they see it’s where the shopper – and the beverage business – are headed,” he added.

Expanded availability of smaller, more convenient packs is part of The Coca-Cola Company’s strategic evolution to become a total beverage company by giving people more of the drinks they want – including low and no-sugar options across a wide array of categories – in more packages sold in more locations. Today, about 20 of the company’s sparkling brands are available in these packages of eight ounces or less. Learn more.

'Mini cans and sleek cans are a win for both our consumers and our customers. Profit margins are higher than legacy 12-oz. cans, so retailers love them. They encourage us to keep innovating and investing in this space, because they see it’s where the shopper – and the beverage business – are headed.'

The company’s multifaceted approach to meet changing consumer tastes and preferences also includes reducing sugar and calories across many brands; offering new drinks that provide health benefits like hydration and nutrition; and providing clear, easy-to-find calorie information to help people make informed decisions without the guesswork.

In 2017, the company will reduce sugar in more than 500 of its drinks around the globe – adding to the more than 1,100 beverages in the portfolio that already fall into the low or no-sugar category.