One of the toughest task we face is to accurately date events in our history. We are often asked to determine when a flavor or slogan or brand was introduced. Today is one of those days.
We mark June 1st as the date that Fanta was introduced to the US market and even blogged about it a few years ago. It is a little tougher than that. The product Fanta Orange was test marketed in several cities (Baltimore, Boston, Chicago) during the fall of 1958 and was later tested in Spokane. Based on those successful test, the brand was introduced by
The reason we choose June 1, 1960 as the official date is that on that day, Fred Dixon, President of the newly formed Fanta Beverage Company sent a notice to all Bottlers of
Happy 50th Birthday Fanta!
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