We are celebrating 40 years of Earth Day here in the US, and Coke has been along for the green ride since the beginning. I told you all last year about the Ecology Kit called Man In His Environment that Coke put out in 1970 as a way to teach about environmental issues and the impact of everyday decisions on the environment. We had a few readers comment that they actually remember playing the game, so I thought this video from the Archives might ring a bell for those of you familiar with it, and be a good overview for those who had not heard of it.
More on Journey
- Stranger Things Have Happened: Inside New Coke’s Limited-Edition Comeback
- New Coke and Netflix Take Viewers Back to 1985 for Stranger Things Season 3 in First-of-its-Kind Partnership
- Coca-Cola Tips Cap to Boston Red Sox World Series Win With Commemorative Can
- Coca-Cola Toasts to 23 Years at 2018 ESSENCE Festival
A Towering Tribute:
Coca-ColaConsolidated Unveils Three-Story Mural in Terre Haute