With the U.S. presidential election nearing, I’ve been thinking about Coke’s relationship with politics. I’ve mentioned some of the presidents who liked to drink Coke.
While we love that leaders drink Coke and our other products, we have other ties to politics. First, if you remember “new Coke,” when we introduced a new taste for
In 1988, when Headroom helped us advertise
Aside from our ads, there also is a special area of
There is a even a special
I’ve just learned of a great collectible on display at the Gerald Ford Presidential Library. The intern who worked with us this summer, Angelique Richardson, toured the library and took these photos for me.
The Coke cooler from the 1952 Republican Convention, seen among the political hats and pins, is a really neat item and very rare. Though I doubt the Library plans to sell it, the cooler would probably bring at least $1,000 at auction.
Do you have a favorite Coke campaign piece?
More on Journey
- Coca-Cola Toasts to 23 Years at 2018 ESSENCE Festival
- Coca-Cola Tips Cap to Boston Red Sox World Series Win With Commemorative Can
- Stranger Things Have Happened: Inside New Coke’s Limited-Edition Comeback
- Born in New Orleans, Bred in Biloxi: Barq’s Celebrates 120th Anniversary
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown