Today is diet Coke's 26th birthday. We introduced diet Coke in the U.S. on this day in 1982, and made soft-drink history in doing so.
Naming the brand "diet Coke" marked the first extension of the trademarks "Coca-Cola" and "Coke" (the first time we used those names on a drink that wasn't
For our first diet beverage in 1963, called TaB, the Company felt that the word "diet" before
I guess that goes to show that we don't always know everything! Within two years, diet Coke became the top low-calorie soft drink in the world and the most successful new soft drink since
I didn't have my blog last year for diet Coke's 25th anniversary, but we did celebrate! A member of my team went to Canada for the birthday, and even had to sing the "introducing diet Coke" theme during a radio interview there! If I had a tape of that interview, it would be part of this post!
More on Journey
Portrait Series Marks 90 Years of
Party With a Purpose:
Coca-ColaToasts To The 25th Anniversary of ESSENCE Festival
- Sundblom’s ‘Coca-Cola Santa’ Gets Its Own Commemorative Stamp
Panda Express Now Offering
- Coke Bottles to Sport College and Pro Football Logos This Fall