2008 marks the 25th anniversary of caffeine free diet Coke. (Diet Coke came out in 1982.)
In April 1983, we introduced caffeine-free versions of diet Coke,
Since then, a number of celebrities have appeared in ads for caffeine free diet Coke, including Shari Belafonte, singer Whitney Houston, musical group Manhattan Transfer, comedian Martin Mull, singer Linda Ronstadt and even Superman.
And actress Demi Moore starred in a 1987 ad for caffeine free diet Coke called “Sophisticated Lady with Demi Moore” (which today sounds like a Saturday Night Live skit!).
More on Journey
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
- Specialty Sodas With a Local Twist: Coke Leans Into Handcrafted Heritage With New Flavors
Watch: Park City Clothing Store's
Coca-ColaCollection Keeps Customers Coming Back
- Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives