When I told you about TaB’s birthday (happy number 45!), I mentioned that -- as a diet drink -- the brand was ahead of its time.
Well, TaB was actually ahead of its time in another way. When it was introduced in 1963, computers weren’t a part of our everyday lives.
However, a computer is the reason for TaB’s name. When TaB was created,
In 30 minutes, we had 300,000 possibilities.
From there, Coke employees took over and went through the names, removing names that were already taken, didn’t sound good or otherwise couldn’t (or shouldn’t) have been the name for our first diet soft drink.
Coke wanted a name that was easy to remember, distinct and conveyed a good image. We got it with our final choice -- TaB.
More on Journey
- New York Couple Celebrates Wedding With Coca-Cola Flair
Watch: Park City Clothing Store's
Coca-ColaCollection Keeps Customers Coming Back
Combat Cooking with USO Kandahar:
- Specialty Sodas With a Local Twist: Coke Leans Into Handcrafted Heritage With New Flavors
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad