In the early 1940s, the "Sprite Boy," an elf-like cartoon figure -- a sprite -- made his appearance in magazine ads for
Though it is a common misconception that the Sprite Boy is named for our Sprite brand, the two are unrelated. In fact, Coke did not introduce the drink Sprite until 1961, after the Sprite Boy was no longer really used in advertising.
The Sprite Boy was created to help associate the term "Coke" with
We used the word "Coke" for the first time in magazine ads in June 1941, and began a campaign to connect the names "Coke" and "Coca-Cola" -- with the Sprite Boy as its primary image.
The Sprite Boy was used so often in advertising he wore two hats -- a bottle cap and a soda jerk's hat -- to represent both sides of our business (Coke in the bottle and Coke at a soda fountain).
Sprite Boy was featured on advertising and promotional materials into the 1950s.
Check back later to read about the collectibles that feature Sprite Boy.
More on Journey
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad
- Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives
The Doctor is In: How Dr. J Helped Make
- 90 Years, 90 Athletes: Inside Coke’s Storied Partnership With the Olympic Games
- Markus Sebastiano Creates Artwork Commemorating Coca-Cola Northern New England’s 40th Anniversary