You may have read recently that we’ve introduced a 2-liter bottle with the contour shape in the U.S. – in Birmingham, Alabama, and Chattanooga, Tennessee.
I’ve told you about our “king-size” and “family-size” contour bottles for Coke that came out in 1955. Those bottles also had the contour shape but held more than our original 6 ½-ounce Coke bottle.
The 2-liter PET (plastic) contour bottle is the next evolution. Just as the contour bottle helped distinguish
You can read all of the details about the new Coke 2-liter bottle here.
More on Journey
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad
- Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives
Watch: Park City Clothing Store's
Coca-ColaCollection Keeps Customers Coming Back
- New York Couple Celebrates Wedding With Coca-Cola Flair
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad