This calendar from 1928 is one of the oldest Mexican artifacts we have in our collection. When we were developing the story for section of the Milestones of Refreshment gallery pertaining to international expansion, we knew this calendar had to be included.
Regardless of the language, it is easy to identify the slogan, "Deliciosa Y Refrescante."
More on Journey
Watch: Park City Clothing Store's
Coca-ColaCollection Keeps Customers Coming Back
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
- Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives
- Artist Terrence Osborne Draws Mardi Gras Inspiration from Barq’s Root Beer and New Orleans
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad