You may have seen in the news recently that entertainer Eddie Fisher passed away on Wednesday at age 82. Eddie Fisher was the star of the first television series sponsored by The
Coca-Cola Company. "Coke Time with Eddie Fisher," which began broadcast in 1953, was very popular, but, in the early 1950's fewer that 50% of the population had television sets. To expand the audience, the show was transcribed for radio. While the television show was sponsored by the Company, the local bottlers were responsible for the radio version. Even though Fisher had completed his radio and television work for Coke by 1957, a special record promotion featuring six of his most famous songs sold over 500,000 copies.
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