Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
Launch and Learn:
Coca-ColaZero Sugar™ Successfully Launched in 14 Western Europe Markets in Less than a Year
- New vitaminwater active Shows that Working Out Can be a Part of Your Life, But Shouldn’t be Your Life
Share a Coke… and a Tweet? How Two Best Friends Earned a Year’s Supply of
- Lighter Bottle, Longer Use: Improving Product Delivery and Environmental Impacts
Watch: Jason Derulo,
Coca-ColaLaunch Music Video for 2018 FIFA World Cup Anthem