Coca-Cola Girls became well known through the Company’s advertising. Beautiful, young girls graced the pages of magazines and smiled from roadside billboards throughout the teens and twenties. In 1927, The Coca-Cola Company sponsored its first radio program – “The Voice of the Coca-Cola Girl.” The program premiered on May 10, 1927 and introduced America to Vivian, "The Coca-Cola Girl". For fourteen weeks, listeners tuned in to hear about the developing romance between Vivian and Jim. They met each week in different parts of the country and visited many interesting places together. Americans were drawn into their romance and the program was met with high praise.
More on Journey
- Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives
- Artist Terrence Osborne Draws Mardi Gras Inspiration from Barq’s Root Beer and New Orleans
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
- Specialty Sodas With a Local Twist: Coke Leans Into Handcrafted Heritage With New Flavors
- Fresca Gets a Fresh New Look