Coca-Cola isn’t just giving people more beverages in more categories to choose from these days. The company also is leading the way in making product information more accessible in more places. From ingredients to Genetically Modified Organisms (GMOs) to sugar and calorie content, people can learn more about their favorite drinks than ever before.
At the heart of Coke’s commitment to product transparency is its continued expansion of SmartLabel, which provides Americans with a wealth of nutritional information simply by scanning a QR code on the package of their favorite Coke beverages. The company first introduced SmartLabel on its packaging in 2016, and is on track to have a QR code on all of its more than 2,000 products in the U.S. well in advance of a 2020 regulatory deadline.
Making SmartLabel technology available on so many products gives people access to much more information than they can find on the Nutritional Facts Panel printed on cans, bottles or multi-packs.
Positive Consumer Response
Coca-Cola’s SmartLabel pages are now averaging up to 1,500 visits per day. That’s more than double the traffic from 2016. And, as more brands and packaging formats are equipped with QR codes, these numbers are expected to continue to rise.
In today's fast-moving, hyper-connected world,
“It’s not by chance that we are leading the way when it comes to SmartLabel. We are ahead of the game because we believe that being as transparent as possible with our consumers is the right thing to do,” said Tim Goudie, director of social commitment,
Coca-Cola is making greater strides to provide transparent nutrition information to consumers. The company has advocated for more transparency in labeling by petitioning the Food and Drug Administration (FDA) to implement the new Nutrition Facts Panel (NFP) by 2020. More recently, the company submitted comments to the U.S. Department of Agriculture (USDA) to voice support for the nationally standardized bioengineering (BE) ingredients labeling law.
Coca-Cola also is ensuring consumers find the right product information through online search platforms. The robust, user-friendly
The bottom of each product page on
“Our efforts to implement SmartLabel and provide clearer, more accessible product information are just a few examples of