The Coca-Cola Foundation today pledged $400,000, and The Coca-Cola Company committed an additional $100,000 to the American Red Cross to provide emergency food, shelter and assistance to the thousands of people across Northern and Southern California who have been forced to evacuate their homes due to devastating wildfires impacting the area.
“Our hearts go out to everyone impacted by these tragic wildfires, and we send our deepest appreciation to the emergency responders working tirelessly to restore California communities to safety,” said Helen Smith Price, president, The Coca-Cola Foundation, The Coca-Cola Compay's global philanthropic arm.
In addition, the company’s California-based bottling partner, Reyes Coca-Cola Bottling (in partnership with its sister company Great Lakes Coca-Cola Bottling, both owned by Reyes Holdings, L.L.C.), has contributed $50,000 to the American Red Cross and is donating thousands of bottles of water to support local relief efforts. Reyes Coca-Cola Bottling also donated $50,000 to the Coca-Cola Employee Disaster Relief Fund, which directly supports local employees impacted by the wildfires.
"Our Coca-Cola family is deeply affected by the devastation in California, because many of our employees, friends, families and customers call these communities home,” said Bill O’Brien, Chief Executive Officer, Reyes Coca-Cola Bottling. “Our local team will continue to supply beverages and other necessities to first responders, fire fighters and relief organizations, and we are fully committed to helping our employees and neighbors recover in the months ahead.”
Coca-Cola is also giving consumers an opportunity to support The American Red Cross through the Coca-Cola Give program. People can visit Coke.com/give and enter codes found under the caps of Coca-Cola beverages – and inside multi-packs – and convert them into donations to the American Red Cross for wildfire relief.
Read about Coke’s support of relief and recovery efforts in the aftermath of Hurricanes Florence and Michael.