I had a great time making a presentation to IGA (Independent Grocers Alliance) on the
Coca-Cola Conversations blog. Founded in 1926, IGA has a rich heritage and our brands have been linked througout the years. During the course of our conversation today, they shared several interesting photographs of stores with great Coca-Cola signage. The photo to the right has a great 1941 tin sign that would is valued between $ 600 and $ 800 today depending on the condition. I always love to see how our marketing material was used in the stores and can not wait to explore the IGA photo collection.
More on Journey
- Markus Sebastiano Creates Artwork Commemorating Coca-Cola Northern New England’s 40th Anniversary
- Specialty Sodas With a Local Twist: Coke Leans Into Handcrafted Heritage With New Flavors
- Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives
All American Games Highlight Partnership Between
- 90 Years, 90 Athletes: Inside Coke’s Storied Partnership With the Olympic Games