A cinematic short film from
Uma Ponte para Noel ("A Bridge for Santa”) tells the story of a village that Santa Claus has forgotten recently, perhaps because the main bridge into town is broken. A young boy named Mathias leaves a message for Santa in a Coke bottle, and after reading it, his father tries to try to fix the bridge.
A Bridge for Santa was written by author, journalist and filmmaker José Roberto Torero, one of the screenwriters behind the 1998 Academy Award-nominated short film Uma História de Futebol, and directed by Fernando Grostein Andrade of Spray Filmes. The J. Walter Thompson-produced film is running throughout the holidays in Brazil in select cinemas, on cable TV and online.
Coke's iconic illuminated Christmas trucks feature prominently in the film and its supporting campaign, which is retelling the story across Brazil through the
“More than a campaign, we conceived this project as an entertainment platform,” said Marcelo Páscoa, head of Integrated Marketing Communication,
Coca-Cola Brazil is also launching Caravana Produções ("Caravan Productions"), a make-believe production company that will invite screenwriters and directors to create future Christmas films involving the
"Our goal was to bring back the magic spirit of Christmas that
More on Journey
- Coca-Cola Testing Cocktail-Inspired Line of Nonalcoholic Beverages in Atlanta
- No Blender Required: Simply Launches Line of Bottled 100% Fruit Smoothies
- Diet Coke Unveils New Flavors and Marketing as Brand Refresh Enters Second Year
- Introducing Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar
- Can This Fantasy Writer Go a Year Without Her Smartphone? vitaminwater Thinks She Has a Shot.