Less than two years after launching its first bottled iced coffee beverages, Dunkin’ Donuts is giving the ready-to-drink (RTD) category another jolt with the launch of Shot in the Dark coffee espresso blend, the brand’s first coffee beverage served in a can.
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“Our fans have loved our ready-to-drink iced coffees as a great way to power through their day with Dunkin’ anytime and anywhere,” according to Brian Gilbert, VP, retail business development, Dunkin’ Donuts. “Now, for the coffee-loving consumers who want something a little bolder than a traditional cup of coffee, but not as strong as a shot of espresso, our Shot in the Dark creates an exciting and energizing new option when on-the-go.”
Shot in the Dark can be found in select retail locations, and its availability will continue to expand through 2019 at convenience and grocery stores across the U.S.
Dunkin’ also recently unveiled a new Pumpkin Spice Bottled Iced Coffee flavor, complementing its already-packed menu of seasonal pumpkin choices that also includes pumpkin flavored hot and iced coffee, lattes, cappuccinos, frozen coffee and cold brew coffee; pumpkin muffins, donuts and MUNCHKIN® donut hole treats; and pumpkin flavored K-Cup® pods and packaged coffee.