Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar – the first
Kate Carpenter, brand director,
“What we realized is that we had a diamond in the rough when we looked at our flavors portfolio,” Carpenter said. “The growth of Cherry Coke and Vanilla Coke – and their zero-calorie variants – has been really strong in recent years even with very limited marketing support.”
Despite this growth, only 12 percent of
The team considered three other flavors – raspberry, lemon and ginger. But the combination of orange and vanilla emerged as the clear favorite in focus groups. Last summer, Coke Orange No Sugar launched in Australia and Coke Orange Vanilla was available in Canada. Consumers in both markets loved the taste.
“We wanted to bring back positive memories of carefree summer days,” Carpenter explained. “That’s why we leaned into the orange-vanilla flavor combination – which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”
In less than a year, the
The launch, which comes on the heels of the introduction of new Diet Coke Blueberry Acai and Strawberry Guava, is the latest example of
A full marketing campaign will support the launch across TV, social, digital, outdoor, mobile, radio and experiential. Basketball fans across the U.S. will see Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar in stores and on the ground around NCAA March Madness.
“Our brief for the campaign was to have fun with flavors,” Carpenter said. “We think this work brings to life the
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available in 12-oz. cans and 20-oz. PET bottles. The new flavor also will be available exclusively at Wendy’s restaurants in
Promotional 12-oz. sleek cans of Orange Vanilla Coke, Orange Vanilla Coke Zero Sugar, Cherry Coke and Cherry Coke Zero Sugar will be available for a limited time. Coke Orange Vanilla and Cherry Coke also will be offered in half-liter 6-packs.
Fans also will see that we updated the names of
“We realized our flavors were hiding in plain sight,” Carpenter said. “So we want Cherry Coke and Vanilla Coke to come along for the ride and be top of mind for variety seekers.”
Vanilla Coke launched in 2007. Cherry Coke has been on the market since 1985.